Case Studies

Case Study: Creating A Value Driven Culture


A large bank was facing the challenge of a disconnected workforce. The challenge was to develop a stronger sense of engagement with the organization as well as drive home its values.


The key to success here was to engender a sense of ownership of the organization and its values among employees. Multiple workshops were conducted at various levels of the organization, detailed research, both quantitative and qualitative was conducted and the results verified with participants. The values were then shared with the employees and built into the annual targets and performance reviews:

  • Senior management workshops to understand key drivers.
  • Employee workshops to understand current culture.
  • Research analysis to create values aligned with organizational vision.
  • Interactive workshops to introduce the values to employees.
  • Redesign of Performance Goals and Evaluations to align with the values.
  • Change in HR hiring practices to reflect the importance of values within the organization.

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