A mid-sized technology firm with a positive market reputation was having problems breaking out of its specific niche as a third party supplier. The organization wanted to create a stronger brand for itself and stand as a differentiated partner of choice for new clients.
A large privately owned bank wanted to refresh its brand identity to reflect its new strategic direction. In spite of being an established presence, brand recognition remained low and associated brand values were scattered and inconsistent. The aim was to launch a fresh brand identity to reflect the new direction of the organization.
A large bank was facing the challenge of a disconnected workforce. The challenge was to develop a stronger sense of engagement with the organization as well as drive home its values.